Title: The Quick and Easy Guide to Branding Your Business and Creating Massive Sales with Pinterest
Author: Kim Garst
Page Count: 36
Pinterest, though rhyming with interest, is only loosely related! Basically, it’s a virtual pinboard just like the corkboards we had in our rooms as kids and you may still have in your home or office. Pinterest is a social networking site that allows users to create photo collections online – like online, upscale scrapbooking. It is primarily a photo sharing website where the members are allowed to create albums pertaining to a certain theme or pattern.
Over a very short period of time, Pinterest has become one of the leading social media networks. Fairly recently, given that it launched in early 2010, the site has grown in leaps and bounds and is viewed as a strong competitor to the older social media networking websites. At present, the website attracts over 11 million visits each week, placing it among the top 10 social networks.
Over the past few years, businesses have been using social media websites for promoting and boosting their businesses. The same is the case with Pinterest. You might be wondering how a photo sharing website can help your business become a success.
This book is intended to be a guide for using Pinterest to strengthen your business and brand.
I have been a Pinterest fan for a few months, but aside from pinning some of the recipes I have blogged about, I hadn’t really thought about using Pinterest to promote my blog.
This book is chock full of great tips. For beginners, the author explains the best way to set up Pinterest to highlight your business. For the more experienced, she tells the best ways to optimize Pinterest to promote your blog. One idea I loved was to organize your boards so that the ones that are the most popular or most relevant to your brand are at the top. I rearranged my boards so the top 9 have direct links to my blog or other interesting blogs and the other 12 are more of personal interest. Looking at it just now, though, I think I will probably rearrange it again. LOL, a pinners’ work is never done.
The book contains lots of screen shots and ways to promote your product or service-oriented business. As Kim says in the book, “Don’t assume that because you are NOT in the business of selling products that Pinterest is not for you.”
The last two sections of the book focus on branding your business on Facebook and on why you can’t ignore Pinterest. Even if you’re not a rabid pinner, you probably have fans who are. Taking a look at this book and at Pinterest could help you grow your business.
I received one or more of the products mentioned above for free using Mom Blog Society. Regardless, I only recommend products or services I use personally and believe will be good for my readers.
You can find out more about this book and the author at http://kimgarst.com
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